Advantages of Tracking Website Traffic For Automotive Dealership Websites

Website traffic is an important aspect of Internet marketing for automotive dealers. Tracking website traffic is helpful in lead generation, promotion, and in increasing sales. Measuring the website traffic gives insights in formulating Internet marketing techniques for automotive dealer. It gives valuable inputs on website visitors activity. These inputs help automotive dealers incorporate necessary changes in their marketing campaigns. Also, it enables dealers to decide which marketing technique gives optimum returns on investment.

Helps In Better Optimization of Website
Tracking website traffic through various web analytics programs helps the automotive dealers to know what appeals to their customers on the website. The keywords which the customer used to reach the website can be effectively used by dealer in PPC campaigns for effective website optimization. The automotive dealer can know about which car is searched by the customer for maximum times and in which section the customer is more interested. Thereby, the dealer can expand its inventory list and increase lead conversion rates. Based on the customers actions, the dealer can improve the landing page and website content with specific keywords etc. The navigation of the website can be simplified for better usability of customers. All these aspects help in optimizing the website and increasing its search engine ranking.

Better Internet Marketing Plan
Website traffic tracking equips automotive dealer with valuable real-time data about the Internet marketing plan adopted to generate traffic to website. Based on the tracking information, the dealers can exactly know about the efficiency of Internet marketing plan in increasing website traffic, lead generation, and specifics like how much cars were finally sold. Tracking helps dealers in identifying suitable keywords for the website and how the marketing campaign needs to be performed. Thus, tracking helps to improve Internet marketing strategy to better target visitors that can turn into potential customers.

Monitor the Users and Understand the State Of Customer Base
Tracking website traffic helps automotive dealers to monitor user movements through the website. Also, tracking provides information on what keywords were used by visitor to reach the dealer’s website. Other key information like time period for which the visitor stayed, from where the visitors came like referrals and search engines, bounce rate etc. is obtained. Monitoring the users provides with useful data that helps in better optimization of website. Besides monitoring the user or visitors activities, tracking also provides with information differentiating between real customer and just visitors. Hence, tracking the customer activity gives crucial data about their preferences, choices, interests etc and helps to retain the potential customer base. Thus, website traffic tracking helps to adjust to changing trends and better understand the customer base.

Website traffic tracking is an essential part of automotive internet marketing. The tracking information can be effectively used by automotive dealers to better target its customers and also to consolidate its existing customer base.

Automotive Engineering Jobs

Knowledge Requirements
Automotive engineering encompasses mechanical and structural engineering and requires those working within the field to apply the principles of several scientific disciplines. These include physics, structural design, and materials analysis. Automotive engineering jobs also require a strong understanding of manufacturing principles and mechanical system design and operation methods.

These engineers may also need to be knowledgeable in several other areas of engineering, including safety, power, electronics, and software. Many engineers working in the automotive field will specialize in a particular area, allowing them to become experts in their realm. This often results in higher pay and better job security.

Project Leaders
Some of the most well educated, experiences, and skilled automotive engineers are those who are able to oversee projects in new business or product development. These automotive engineering jobs are responsible to leading a design, engineering and manufacturing team that take new products from conceptualization through production. Such engineering roles are highly compensated in the marketplace and also require candidates to have strong “soft” skills in addition to technical know-how.

Communication and leadership are among the soft skills necessary for engineers to be successful in overseeing team-based automotive engineering development projects. While the job market is jam packed with highly skilled technical engineers, it is a wide open playing field for those with a more well-rounded skill set.

Specialties in the Field
There are a number of specialized automotive engineering jobs to be found in the field. These positions may focus on a particular kind of system, structure or function of vehicles, or it may be a certain subset of vehicles.

For example, an automotive engineer may specialize in the design of vehicle bodies, in which case he or she would be required to possess superior knowledge of structural design principles. Or, the engineer may specialize in the development of guidance or navigation systems, in which case he or she would need to be quite knowledgeable in computer science and software applications.

Those engineering jobs that specialize in vehicle subsets may include the design, development, and manufacture of passenger or commercial, land-based transportation vehicles. The engineer may be an expert on passenger or transportation trains, motorcycles, school or public transit buses, passenger cars, or military transport vehicles.

Regardless of the area in which the engineer specializes, he or she may also be an expert within that particular subsector of the automotive engineering field. This means that there are highly knowledgeable engineers who are able to design and develop new components, structures and systems for a specific kind of vehicle. For example, there are automotive engineering jobs that work only with the guidance systems found in military transport vehicles.

Automotive Advertising Agencies Focus on People Using Social Media Vs Product or Price

The role of the automotive advertising agency has changed to follow the new rules of the road on the Internet Super Highway. Newly empowered consumers are no longer limited to shopping for a vehicle using information provided by self serving auto dealers pushing information to them using conventional media like radio, T.V. or newspaper. Social media has allowed car shoppers to gather information from like minded customers before, during and after their shopping and/or buying experience. These online friends are playing an increasing role in the car shopping process and automotive advertising agencies are using them to influence buyers.

The new pull / push nature of the market powered by the Internet requires automotive advertising agencies to focus on people vs. product or price. Car shoppers are following their own agendas when pulling information from the world wide web that no longer requires them to rely on an auto dealer as the source. Today’s online shoppers prioritize people when selecting a dealership they are willing to do business with. That is not to suggest that product and price aren’t important. It simply suggests that all systems start and end with people and that people are the true asset of any auto dealer, automotive advertising agency or vendor!

The most obvious evidence of the priority that people play in the auto shopping/buying/service experience is the explosive growth that social media has enjoyed as a marketing media vs. conventional radio, T.V. and print that used to dominate the automotive advertising landscape. Automotive advertising agencies recognize that people have always preferred to do business with people that they like and social networking has expanded the spheres of influence of car shoppers/buyers to include their online friends.

The market is a conversation amongst friends before, during and after the car shopping/buying/ service cycle. Auto dealers that have friends in the social networking communities are more likely to be invited to participate in the dialogue. More specifically, automotive advertising agencies realize that it is difficult to befriend a building or a website! It is the people that work at the dealership to support their families that have the story to tell to their friends and who will earn the sale — not the Chevrolet, Toyota, Mercedes, etc. — or the extended service hours and weekly specials. Saturday service hours have no appeal if the customers don’t like or trust the people that they are handing their keys to. Having a friend in the car business is a relief that trumps the best process, product or price for the average car buyer.

Automotive advertising agencies also recognize that people play a role in both the real and virtual world showroom experience which will be reflected in the number of units sold and their job performance at the end of the month. First impressions are irretrievable and they are not limited to a large inventory, clean showroom or a dealer centric selling system that processes customers in sales and/or service. The atmosphere in a well run dealership reflects the morale of the staff in sales and service which directly impacts the customers that an automotive advertising agency drives to the dealership.

A smiling sales person, service writer, operator and cashier can’t be forced as a part of policy — much like customer satisfaction can’t be bought or taken for granted by simply offering the best price; it must be earned. It is earned when a dealer or manager appreciates the individual and team contributions of his staff — and tells them so on a regular basis! It is maintained by HR departments and hiring practices that select personality over prior auto sales experience with compensation plans that reflect individual contributions along with job descriptions and defined areas of responsibility that are managed and monitored by a caring management team.

Employee retention is directly linked to customer satisfaction and customer retention and neither can be taken for granted. Automotive advertising agencies are counseling their auto dealer clients to invest in their people before, during and after they are hired to compliment their investments in automotive advertising. It is their people that will represent their dealership and it is their people who will sell their cars and service to a growing list of friends and customers.

Automotive advertising agencies have extended their areas of responsibility to include their involvement in all aspects of day to day operations at an auto dealership. Most selling systems and related processes include a meeting and greeting, an initial manager T.O. to qualify the customer’s needs, an inventory and facility walk, a test drive, a feature benefit presentation, a desking procedure, a manager T.O., negotiations, an F&I introduction, a delivery procedure and service introduction. All of these steps are then supported by a state of the art CRM/ILM, DMS and follow up system. Unfortunately, all of these well thought out procedures are only as good as the sales person who entered the customer into the system and/or who is expected to follow up if not sold or who is relied on to solicit future service and referrals.

All of these actions reflect on the job performance of the automotive advertising agency and they must be addressed as part of their areas of responsibility. Automotive advertising agencies recognize that sales training is all too often limited to a few weeks immediately after the hire and/or some outsourced trainer hired to pump up the staff. Given the complexity of a well planned selling system — as described above — how can a new hire be expected to retain everything that they need to know? Add product information and an understanding of how human nature impacts the negotiation process and — once again — the investment in the people becomes self evident.

There is a paradigm shift taking place in the way that sales and service training should be applied at a dealership and it is up to the automotive advertising agency to insure that it is understood and applied. Forward thinking automotive advertising agencies have discovered that sales and service training can’t be limited to the new hires and or as needed to motivate the staff. It must start in the hiring process by selecting trainable personalities and then integrated into the selling system in such a way that the processes teach the sales person as much as the customer. Buyers and sellers must form a habit to listen and learn from each other before they can presume to sell or buy anything. A sales person does not need to know everything — they simply need to know where to find the answers that are relevant to the customer to move them through their buying decision.

Automotive advertising agencies often rely on new technologies to provide efficiencies applied to proven old world wisdom. New mobile sales applications are being developed that promise to provide a salesperson with the right information at the right place and the right time which will integrate training into the sales process. The key is to focus on the people part of the presentation supported by the processes, products and the price rather than the other way around.

Why Is It That Automotive Personnel Get Trained Differently in the Modern World?

Why is everybody under the impression that automotive staffs don’t get proper training in the modern world? It is not only automotive staff who don’t get proper training in the modern world, as this phenomenon is happening in nearly every trade you can think of, but is more serious in some trades than others.

Nobody gets trained the same way as ten years back, as all trends around the work places have changed lately, especially in the automotive trade. The whole automotive industry has changed due to the modern technology which was implemented into cars. In the past anybody who wanted to become part of the automotive staff sector had to undergo intensive training, before they could became part of the bigger automotive picture.

But in the modern world people get trained by doing a few different courses in a field and get taken up into the automotive work force, where in the past they had to undergo training in a specific field over a few years. They had to start as apprentice by doing theory courses and technical courses before they could write their final exams.

In the modern world this process hardly gets followed anymore in many countries, people get to work in a car dealership without attending these special courses or without any form of earlier training. It became a case of on the job training without a leading hand as was the case in the past. This phenomenon is not only occurring amongst automotive personnel in dealerships it is happening throughout the automotive trade and in all walks of life.

People get conditioned in this new work system just to do a certain job not realizing they become slaves to the greater need in the society. Just look around you and you will realize due to all the systems, people have lost their individualism and become slaves.

If you talk about automotive personnel just take note next time when you want to buy a new car, you get told this is how things work without any options. That is not true at all as you as the customer still have a lot of options if you know how to apply a few principles and rules of your own. All of the universal laws and rules are still in place and there for us to use as people, even if we get told that it doesn’t work like that anymore.